Gran Canarian swimwear dazzles with an "unprecedented" opening event at BERLIN Fashion Week

 Gran Canaria Moda Cálida participates in the most important initiative of the textile sector in Germany, promoted by the Government, the Berlin City Council and the Fashion Council Germany.

 

 

Gran Canarian swimwear dazzles with an "unprecedented" opening event at Berlin Fashion Week

Gran Canaria Moda Cálida participates in the most important initiative of the textile sector in Germany, promoted by the Government, the Berlin City Council and the Fashion Council Germany.
The event achieved a full capacity, with more than 200 fashion, tourism and press entrepreneurs, and became the opening event of the director of the Moda Cálida programme - replacing the Councillor for Industry, who has been quarantined by Covid - stresses that the challenge of internationalising the catwalk consists of incorporating "high quality, sustainable, handcrafted swimwear produced in small workshops" into the destination.
The seven Moda Cálida designers who travelled to the German capital also attended the opening of Berlin Fashion Week in the morning.
The Councillor for Industry is holding telematic meetings today with European fashion entities to reach agreements that will allow the Gran Canarian catwalk to continue to internationalise.e Berlin Fashion Week with the largest participation.
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The 200 attendees at the commercial promotion event organised yesterday by the Regional Ministry of Industry in collaboration with the Tourism Department of the Cabildo de Gran Canaria at the opening of Berlin Fashion Week managed to get a full house, making the Gran Canarian event the best attended opening event of Berlin Fashion Week. And judging by the initial reactions, they were dazzled by the display of Gran Canarian fashion, tourism and gastronomy in the VON GREIFSWALD building, where - as part of the internationalisation strategy of the Gran Canarian catwalk - there was a real immersion in the climate, landscapes and of course the fashion of Gran Canaria through a large installation with natural elements such as sand, plants, water and sun, and seven other installations or islands with clothes by the participating designers who had travelled to the German capital: Aurelia Gil, Maldito Sweet, Nuria González, Como la Trucha al Trucho, Chela Clo, Elena Morales and Pedro Palmas.
 
In addition, a short fashion film made in Gran Canaria at the beginning of January was screened with clothes from these seven designers as well as from other German designers, while the photos from the same occasion formed part of a coffetable book, which was given to each of the guests, including some of the most important fashion magazines such as Vogue, Elle, GQ, Cosmopolitan and Glamour, and general media such as Der Spiegel and Stern. 22 German fashion influencers with almost three and a half million followers; businessmen from the tourism and fashion sectors, political representatives from the country, the Spanish ambassador to Germany, German designers and representatives from fashion organisations in countries such as Norway, Great Britain, Sweden and Italy.
 
The director of the Moda Cálida programme, Araceli Díaz - who gave the official speech in place of the Councillor for Industry, Trade and Crafts, Minerva Alonso, who was unable to travel as she was in quarantine for Covid - thanked the Fashion Council for giving her the opportunity "to open this window to Europe and to bring a piece of our island to Berlin". He then invited all those present to "get to know it, enjoy it and participate in the only European platform for the presentation of swimwear collections, with a vocation to continue growing, consolidating itself among the main Fashion Weeks on the professional circuit", he assured.
 
According to Díaz, now that it is already a national benchmark, the Gran Canaria Swimwear Fashion Week aims to continue adding efforts to put itself on the European map. "This Cabildo has set itself the challenge of integrating one of our hallmarks, such as high quality, sustainable, handmade swimwear produced in small workshops, as an added value to our destination. So that those who visit us not only enjoy their stay with a swimming costume from Gran Canaria Moda Cálida but also take it home as a souvenir", he added.
 
Gran Canaria's gastronomy shines with its own light
 
Another great success of the event was the participation of the Gran Canaria Me Gusta programme, which led the promotion of local products with the aim of positioning not only the catwalk and the textile and tourist industries in Germany, but also the island's gastronomy